Strategy & Vision

How do you assess in which market & category growth is for your business?

In the current time it is quite complex to make the right choices for your own business or category. Both technically, commercially and organisationally. We help you make the right strategic choices at market, category and product level and translate them into concrete plans & actions.

Growth (market) strategy

We believe that small changes can lead to growth and improvement. However, according to a practical, step-by-step approach and always based on different insights from the customer, market and consumer.

Business case development

We help you develop a feasible and clear business case for your customers in food retail or food service. Only then you can really get started.

Marketing strategy

In a crowded market it is more important than ever to be able to explain to customers and prospects the added value of your organization & product range and to position them correctly.

Portfolio strategy

Together with the customer, we create a clear portfolio strategy based on different insights, in which the role of each product is clear.

Category vision & plans

We always look at the category from different angles, only this way we can create relevant category visions together with the customer and take that extra step.