Naturally, physically navigating through a supermarket is very different for a consumer than navigating through a webshop. Online there are many more roads that lead to your product... From offline to online business therefore requires a different approach.

It is essential to have a sharp e-commerce policy that maximizes alignment with rapidly changing consumer needs & online developments. And a policy that stimulates online sales, appeals to (potential) target groups and improves the consumer's overall shopping experience. But how do you do this, within and outside the framework of the retail webshops? We help you with online category management, by means of the e-commerce passport.